How to Maximize Instagram Posts and Avoid Shadow Banning

In the social media certificate program I teach, we discuss social media best practices for posts and advertising. One of my past students recently asked, “I know that an Instagram post only shows the initial 115 – 130 characters before you have to click “more.”  Yet I’ve seen some posts that have more than 115 […]

Keep reading...

3 Simple Things to Tweet Each Day

As you consider social media in your firm, take a look at Twitter. Do you need a plan? Many clients I work with want to join Twitter to have a presence. I often ask them if they have a plan on how to use it, their strategy, the measurement goals, etc. Rarely any of them […]

Keep reading...

10 Easy Ways to Overcome Content Development Challenges

There are a lot of moving parts to a content strategy and content development. Here are a few reasons why you should also consider a content development marketing strategy. Increase leads to your website at a low cost Become a thought leader in your industry Build relationships / excite influencers Move leads through the sales […]

Keep reading...

Stand Out – LinkedIn Hacks for Accountants

If you’re using this social media platform to engage with leads, to promote your personal brand, or to expand your firm’s brand reach, here are several hacks to help make your posts and profile stand out. Font Facelift. Did you know you can bold, italicize, or underline text in your LinkedIn profile? Using a free […]

Keep reading...

4 AI Prep Steps Before Implementation

Artificial Intelligence (AI) is a hot topic. In fact, according to Demandbase, “Marketing executives predict AI will revolutionize their industry by 2020.” But, it’s used in more than marketing. What does your firm need to do before implementing AI as part of its business operations? Here are four suggestions. Educate yourself on the areas within […]

Keep reading...

7 Website Design Effectiveness Tips

Small business owners may wonder if it’s important to have a website today? According to The Manifest, “Nearly 40% of small businesses [did] not have a website in 2018.” But, they also stated that “85% of consumers use the internet to find a local business.” This Constant Contact article offers ten reasons why small business […]

Keep reading...