Boost Your Search Ranking With Search Intent Keywords

Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]

Keep reading...

5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are five, scary marketing tactics to tackle when tricks and treats are on everyone’s mind. Download the infographic to keep handy (or to share … wink). Or, watch the video tips. Postcard Madness: Connect with your clients with a Halloween-themed postcard. Link it to […]

Keep reading...

When is the best time to launch my website?

Knowing when to launch a new or redesigned website takes as much planning as the actual design. Here are some tips you can use to help plan for the launch; plus, pitfalls to avoid. Launch Plans Prior to any website launch, testing is paramount. But, there are many moving parts in a website launch, including […]

Keep reading...

10 Ways to Get to Know Your Customers Better

Recognized quarterly, each third Thursday (January, April, July, October), there is a Get To Know Your Customers day. This year, it’s January 16, April 16, July 16, and October 15, 2020. It is a day that reminds business owners to reach out to their clients to gain a better understanding of what they need to […]

Keep reading...

When do I put my content behind a form?

You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if […]

Keep reading...