Streamline Your B2B Marketing Content for Lead Generation

In 2019, guess which marketing channel produced the most leads for B2B companies? Email! According to the Digital Marketing Community, “Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.” Rounding out the top five are live events, search engine marketing, content marketing, […]

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How To Create Video Email With Tools You Already Have

One of the biggest concerns about sending video in email is the file size. But, how can you avoid sending a video email without a video attachment? Here’s how. Rather than sending the file itself, in the email include a link to a publicly-hosted video. But it’s a little bit more than that. You don’t […]

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How to Post Instagram Ads From Your Phone

Do you want to increase followers and engagement, or gain online sales? Using Instagram’s ad options are possible with your phone. But, before you can run ads on Instagram, you must have your billing and credit card information on your Facebook Ads Manager account. Once that information is added, go back to your Instagram account. […]

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How to Tag People or Brands on LinkedIn

If you’ve ever wanted to tag someone or a brand on LinkedIn, here’s how to do it. You can also view this video on our YouTube channel. Login to your company page (or personal profile if you’re posting individually) On your homepage, click into the Share an article, photo, video or idea field. Type (or […]

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Social Media Cover Photos That Generate Leads

If you haven’t been paying attention to your social media cover images, you should. Here’s why. Data tell us that humans remember 20 percent of what they read, and 80 percent of what they see. Plus, our brains process visuals up to 60,000x faster than text! Cover photos can help to draw in leads, to […]

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