In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing 160-character or less social media posts, including hashtags. What are the tricks? Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a […]
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When it comes to a crisis, you don’t want to be making the recovery plan while it’s happening. That’s why crisis communication planning is so important. Planning and Tips Below are nine resources to help you create a crisis communication plan for your accounting firm or small business. Plan now while you can think about
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Nobody wants to think a social media crisis can happen to them, but it can. Here’s how to craft a social media crisis statement to help you respond to the situation quicker. Include the following items: A factual headline. The date and time. The location of the incident. Basic details have been confirmed. Actions your
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Planning for a social media crisis for your company isn’t a nice to have; it’s a must-have. If you don’t think so, consider these common situations below. Does any sound familiar? Whether you own a nonprofit, small business, or mid- to large-scale business, you have probably heard about one of these happening to someone just
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If you fear a social media crisis could impact your business, you are not alone. According to this Beekeeper article, “No organization is immune to a potential crisis. From the quaintest mom-and-pop shop to blue-chip, Fortune 500 companies, each has inherent vulnerabilities that, when the right (or wrong!) circumstances arise, can balloon into a full-blown
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