“AI can take a lot of the heavy lifting out of marketers’ jobs, allowing us to focus on the strategic and creative aspects of our work,” says Kristin Lemkau, Chief Marketing Officer at JPMorgan Chase, in an interview with Forbes on the impact of AI on marketing. 10 Top AI Application Uses Here are 10 […]
Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs Read More »
If you are leveraging, or considering adding, a social media effort to your company’s marketing efforts, this blog is for you. Here are 10 questions business owners often ask me before they start using social media to promote their business online. Q1. How can I best use social media to reach my target audience? Identify
10 Social Media Questions Business Owners Are Asking Read More »
Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,
Marketing Personalization Best Practices to Boost Customer Engagement Read More »
If you have been living under a rock or have disconnected your mobile device, you may not have heard the buzz about artificial intelligence, particularly the news around ChatGPT, and its impact on business and writing. Below are: Ways it’s making an impact; How it’s used; Its pitfalls and benefits, and; What I found by
How AI Changes the Business (and Writing) Landscape Read More »
Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level
Success in Social Media: A Cheat Sheet for Senior Execs Read More »
