You’ve read so many eBooks, blogs, and success stories about creating a marketing campaign that you know there must to be a better way. There is! Here is a simple, five-step marketing campaign process you can use over and over to prepare and launch a great campaign. Develop content Write emails for scheduled drips Prepare […]
The Only 5-Step Marketing Campaign Development Process You Need Read More »
You create a lot of content, right? But does it steer consumers to view more content or to become a lead. If you’re not maximizing your content’s effectiveness, you’ll always be generating new content with limited success. Here are five ways you can take the content you have and make it work harder for you.
5 Ways to Move Visitors Through Your Content Funnel Read More »
Today I’m going to share with you three buyer persona hacks you can use to reach your target audience. (You can also view this as a video on our YouTube channel.) But, before I get to those killer tips, let’s step back for a second. The buyer persona – those we plan to market our
3 Buyer Persona Hacks for Small Business Owners Read More »
I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with
Crush the Competition – 10 Keyword Planning Tools for SEO Read More »
Here are 18 social media writing tips I share with my students each semester. They might come in handy for you as well. Be on and write for the right platform. Ask questions. Have a clear call to action. Diversify your content and your post writing style. Include relevant hashtags. Tag other people when you
18 Social Media Writing Tricks You Wish You Knew Before Read More »
