When it comes to marketing, there are countless experts, theories, and strategies to consider. However, sometimes the best advice comes from the most unexpected sources. In this case, my dad. Here’s a collection of marketing tips from my dad that are as humorous as they are insightful. Dad’s Top Marketing Tips Marketing advice can come […]
Marketing Wisdom from Dad: Funny Yet Practical Advice Read More »
A Sales Qualified Lead (SQL) is a prospective customer that has been vetted by both marketing and sales teams and deemed ready for direct sales follow-up. Characteristics of a Sales Qualified Lead Unlike Marketing Qualified Leads (MQLs), which are primarily identified based on engagement with marketing efforts, SQLs have shown clear intent to purchase and
What is a sales qualified lead? Read More »
A Marketing Qualified Lead (MQL) is a lead that has been identified by the marketing team as having a higher likelihood of becoming a customer compared to other leads. This qualification is based on predefined criteria, such as engagement with marketing content, demographic information, or behavioral data. Characteristics of a Marketing Qualified Lead Here are
What is a marketing qualified lead? Read More »
A massive leak of Google’s internal documents reveals key elements of how its search ranking algorithm works. The documents, shared by a bot on GitHub, show Google’s use of clicks, links, content, and Chrome data to rank sites. Important insights include the significance of link diversity, successful user clicks, brand recognition, and fresh content. These
Inside Google’s Ranking Secrets: Leaked Docs Unveil Hidden Factors Read More »
If you are wondering how to increase your website’s SEO, content buckets are a great strategy to employ. They help you to organize your content, support business objectives, and increase engagement with your target market. But what are they; why do you need them; and how do they work? What is a content bucket? According
What are content buckets and why do I need them? Read More »
