Becky Livingston | Penheel Marketing

How to Increase Google Analytics Data Retention Controls Beyond 14 Months

When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data […]

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To Link or Not to Link in Social Media Post Comments

Recently a colleague asked if there’s a specific strategy that people are using in social media when they create a post with a link? Instead of putting the link in the main post, they’re putting it in a comment/reply. It’s a great questions and one that can only be answered with, “well, that depends.” Sprout

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Crack the Code of Paid Search Success: AI Tricks for Unbeatable Ad Campaigns

Are you ready to take your digital advertising pay-per-click (PPC) game to the next level? Of course you are! Save the budget, increase target-market leads, and make your competition jealous with unique and catchy AI-generated calls-to-action. Mastering the art of paid search advertising is essential to stand out and drive impactful results. Here is your

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Stop Struggling! Social Media Writing Templates for a Simple & Streamlined Writing Process

If you are like me, you write a ton of social media posts. Sure, AI can help with those. But what if you want to use your brain instead of a machine? When you feel the need…the need for speed! Here are some quick social media writing phrases to craft social media posts quickly. Problem

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The Ultimate Guide to B2B Calls-to-Actions: Boost Your Clicks, Conversions, and Sales

Increasing your marketing efforts this year will require you to consider new approaches. One of those approaches might be your call-to-action(CTA) phrases. In this post, I’ve shared several CTA phrases specifically for B2B marketers that you might not have considered in the past. Go ahead, split test them with your existing CTAs to find out

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