It refers to any ad that probably shouldn’t work but does, by highlighting its intentionally lower quality or causing confusion. Why do they stand out? The ads abandon some basic design and advertising principles in exchange for gaining attention. What are their features? Why does it work? Is it right for every brand? They are […]
What is weirdvertising? Read More »
St. Patrick’s Day is right around the corner. Rather than sharing a nice quote or fun beer-related image on St. Patrick’s Day, here are seven alternatives you can whip up quickly instead. 7 St. Patrick’s Day Content Ideas Green Themed Financial Tips Create a series of “green” (money-related) financial tips that play on the St.
7 Simple St. Patrick’s Day Content Ideas for CPAs Read More »
When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data
How to Increase Google Analytics Data Retention Controls Beyond 14 Months Read More »
Recently a colleague asked if there’s a specific strategy that people are using in social media when they create a post with a link? Instead of putting the link in the main post, they’re putting it in a comment/reply. It’s a great questions and one that can only be answered with, “well, that depends.” Sprout
To Link or Not to Link in Social Media Post Comments Read More »
Are you ready to take your digital advertising pay-per-click (PPC) game to the next level? Of course you are! Save the budget, increase target-market leads, and make your competition jealous with unique and catchy AI-generated calls-to-action. Mastering the art of paid search advertising is essential to stand out and drive impactful results. Here is your
Crack the Code of Paid Search Success: AI Tricks for Unbeatable Ad Campaigns Read More »
