If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber […]
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When you consider that every employee has the potential to be a brand ambassador, providing them with some guidelines is a smart move. Without them, you could have staff creating their content, sharing unapproved copy, violating branding guidelines, and more. Sharing guidance is your company’s way of providing everyone on the team with the same
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In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing 160-character or less social media posts, including hashtags. What are the tricks? Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a
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You cannot have a resolution, without “u.” It’s that time of year when goal setting and resolutions are on your mind. Here are 11 to consider for your company as the new year begins. Remember to tie them to your company’s goal to help make them even more impactful. Build buyer personas: Here are three
11 Digital Marketing Resolutions for the New Year Read More »
In 2022, CPA Practice Advisor printed ten marketing tips. Did you read those? If not, here are the headlines to help you decide what will work best for your firm. Coffee and a Chat With My CPA: Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera
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