Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs

10 Top AI Application Uses Here are 10 AI uses for CMOs (Chief Marketing Officers) and CGOs (Chief Growth Officers) in the accounting industry. Personalized Marketing: AI algorithms can analyze customer data and behaviors to create personalized marketing campaigns and improve customer engagement. Predictive Analytics: AI can provide valuable insights on customer behavior, market trends, […]

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Marketing Personalization Best Practices to Boost Customer Engagement

Marketing personalization is an essential strategy for businesses looking to increase their customer engagement, loyalty, and ultimately, their revenue. 90% of leading marketers say personalization significantly contributes to business profitability (Google). It involves tailoring marketing messages and experiences to individual customers based on their behavior, preferences, and other relevant data. Personalization can take many forms,

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Success in Social Media: A Cheat Sheet for Senior Execs

Alexandre Rizos, (@alexandrerizos) communications director at AXA XL, recently asked his Twitter followers for advice before training senior execs on how to use social media. The community delivered these top 10 tips. Top 10 Tips Analyzing the competition and using content example from other leaders as best practices. @I_Am_GKennedy Do a competitive analysis other C-level

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