If your company’s social media account has not been attacked by trolls, you are lucky. That does not mean it won’t happen. What you should be asking yourself is, “What can you do about it once it happens?” Make Use Of writes, “Trolling is internet slang for people who intentionally instigate conflict by posting hostile […]

If you’re writing your company’s social media guidelines, first – good for you! Second, remember to add some cyber security tips to help employees avoid hacks and threats. Social Media Hacking Stats If these stats do not scare you into including some safety tips in your social media guidelines, I don’t know what will. Cyber

When you consider that every employee has the potential to be a brand ambassador, providing them with some guidelines is a smart move. Without them, you could have staff creating their content, sharing unapproved copy, violating branding guidelines, and more. Sharing guidance is your company’s way of providing everyone on the team with the same

In the fall, I teach a social media writing course. It’s really a blast! Throughout the course the students work on writing  160-character or less social media posts, including hashtags. What are the tricks? Here are nine tricks I teach during the class. In addition to these, using active versus passive voice can shorted a