Try this technique instead! In marketing, getting your audience’s attention is the biggest hurdle. This is where “pattern interrupt” comes into play—a powerful technique used by copywriters to: What is a pattern interrupt? Pattern interrupt is any unexpected change in tone, format, or language that causes a mental pause. When people scroll through content, they
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BOOKKEEPING CATCH-UP AND CLEAN-UP SERVICES EMAIL TEMPLATE #1 Subject: The Busy Season is Here – Let’s Get Your Books in Order Hi [First Name], With the busiest season for bookkeepers and accountants starting this month, now is the time to consult with me if you’re behind or need to clean up your books. We want
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The holidays are coming. You know what that means—Black Friday and Cyber Monday deals. But, what can a B2B company do to get in on the frenzy? If meeting your revenue goals is on your mind, try a promotion that encourages larger-than-normal purchases in order to obtain the reward. Here’s an example. If you bundle
Email open rates have long been a key measure of engagement, but the rise of bots is complicating things. Bots, designed to interact with emails for security reasons, can inflate open rates, distorting campaign data and providing a false picture of success. Mailchimp warns that “spam filters can cause your open rates to be too
Holiday marketing might not be on your list of tasks right now, but it should be. Here are several tips you can use now to prepare and have your holiday B2B marketing campaign ready to bring in new clients now and well into the new year. October Create a Trick-or-Treat campaign for charity. The event
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