If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is […]
How To Craft a Profitable LinkedIn InMail Message Read More »
Someone recently asked me to review a consultant’s SEO work on a new site they were launching. At first I thought, why’d you hire the person if you didn’t think they were doing the job correctly? Then I realized sometimes you don’t know what you don’t know. I told her she could hire me to
Down and Dirty SEO Checklist Read More »
If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs
This Simple Call-To-Action Formula Drives Clicks Read More »
When it comes to writing professional emails, it’s not always easy. Here are three tips to help you write more effective emails that increase open rates and generate clicks to your website. The Why Your first consideration should be why you’re writing/sending the email in the first place. What question are you asking or answering?
3 Simple Tips to Improve Your Boring Emails Read More »
As a marketer, it’s important to not only understand your brand but to also know how that brand interacts with customers to build relationships. There are 12 brand identities, or archetypes, your business can assume. To make this a little more fun, let’s align those archetypes with “Game of Thrones” characters. Syrio Forel – The
Hold the Door – 12 GoT Characters and Their Brand Archetypes Read More »
