Want to stand out among the more than 500,000 LinkedIn members? Here are five actions you can take to help increase your search ranking factor on this business-focused, social media platform. Use Industry Keywords: In the “Professional Summary” portion of your profile, use keywords that connections or HR managers would use to search for candidates, […]
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Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of
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Knowing when to launch a new or redesigned website takes as much planning as the actual design. Here are some tips you can use to help plan for the launch; plus, pitfalls to avoid. Launch Plans Prior to any website launch, testing is paramount. But, there are many moving parts in a website launch, including
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You create content for your brand. But, is every piece of content worthy of a form completion just to see it? If you’re like me, you hate it when you visit a website for the first time and are immediately asked to sign up for something before consuming any content. How do you know if
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The other day I was presenting a webinar and one of the participants asked, “Do you have any tips on how to create great content?” Of course, I said yes. It’s my bread and butter actually. I’m sharing the tips to create great content and the process I use to develop it. To help you
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