According to HubSpot, “Over 40% of the world’s population is on social media.” That’s a big number. Here are 10 reasons why social media stats are important for any brand. Demographics (the who for your target market) Where (determining what platforms, you should be using) How often (posting frequency) Business activity (how effective are your […]
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As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with
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If you share or want to share content on your company’s social media profiles, here are 10 tips to help you succeed today. Use strong headlines or captions to get reader’s attention. Copy that is clear / emotionally evocative. When sharing on multiple platforms, optimize how you will present it, i.e., all platforms do not
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Want to stand out among the more than 500,000 LinkedIn members? Here are five actions you can take to help increase your search ranking factor on this business-focused, social media platform. Download and share the infographic (image file) or PDF for quick reference. Use Industry Keywords: In the “Professional Summary” portion of your profile, use
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How are you leveraging your network? Below is a simple, five-step process to gaining leads using your free LinkedIn account. It’s takes some time, effort, and energy, but if you’re serious about gaining leads, this approach works. Connect with your connections. Go to your list of LinkedIn connections. Start alphabetically and pick at least 3 people you HAVEN’T
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